Vodka 42 Below - 1405 Words

Marketing Management 42 Below Vodka Introduction: In 1999, 42 Below vodka was founded by Geoff Ross, A drinks manufacturing company based in Downtown Auckland, New Zealand. Their flagship vodka is the Vodka 42 Below and Gin South gin as well 420 spring water (still and sparkling mineral water) and the House Quality Vodka brand Still Vodka. It was a family owned business, financed by personal sources. 42 Below vodka is New Zealand’s first premium vodka. The main ingredients of 42 Below vodka are GE-free wheat, water sourced from crystal-clear spring flowing through a position just north of Wellington beneath an extinct volcanic area at 42degree of latitude. The name 42 Below vodka tells a story in itself relates to the 42†¦show more content†¦Tie ups and mergers:- 42 below is looking for its business expansions overseas and it is must to make some joint ventures with some local companies to understand customer taste and market response. Definitely company is going to make tie-ups for better future world widely. Approach to new market and promotion techniques New potential customers If Bacardi moves the production of â€Å"42 Below† outside New Zealand, it would have a major effect on its Brand Appeal. The most exclusive and distinctive feature of a product s appeal is its brand, which signifies what it represents. The brand image of any product is the worth of its value in the market. As far as the case of 42 Below Vodka is concerned, it has made landmark in the spirits industry worldwide, bringing in light the significant symbol of New Zealand s image of purity, creativity, uniqueness and cleanliness. It emphasizes on the purity of ingredients used for distilling fine and exclusive taste of world class premium vodka, First from New Zealand. 42 Below Vodka, now owned by Bacardi Ltd has unleashed new horizons in liquor industry with its power of New Zealand in a Bottle image to join the world s premium vodkas. If Bacardi shifts production of 42 Below Vodka out of New Zealand, it could have drastic shifts in the brand appeal of this product. No more claim of purity:- Pure New Zealand itself is a claim of fame for the product,Show MoreRelatedHow Masculinity Affect Women s Choices2159 Words   |  9 Pagesand identity in those years, then, was dictated by whether or not she was maternal, by her skills in the kitchen and by her desire to provide care for both husband and children, sometimes at the expense of her aspirations for herself. The figures below illustrate two print advertisements showing this idea of femininity in that period of time. Figure 1. Dormeyer Appliances Christmas Ad. (Dormeyer, 1950) Figure 2. Kenwood Chef. (Kenwood, 1970) An advertisement by Eastern Airlines in the 1970sRead MoreImportance of Surrogate Advertising in Creating Brand Identity for Liquor Industry(Final)14020 Words   |  57 PagesSurrogate advertising involves advertising for products using a company’s brand to promote other products sold using that same brand. For example, it is technically acceptable to promote Smirnoff cassettes in television ads in India, but not Smirnoff vodka. In the advertising world ‘surrogate advertising is a politically correct term used to define fraudulent pieces of communication. For example, all those playing cards, soda water bottles, apple juices, mineral water and other product ads we see,Read MoreBrown Forman Financial Analysis8181 Words   |  33 Pages According to Mergent online, Brown-Forman’s 2009 total revenue was $2.481 billion with approximately 3,800 employees on staff. Brown-Forman is the largest American based firm in its class of wine and spirit distributors. As shown in the graph below Brown-Forman has many different segments, the most successful of which is their Jack Daniel’s line. The second best producing segment is their wines, which represents almost one-fourth of revenues. One of the area’s Brown-Forman has branched off intoRead MoreLiquor Industry in India4974 Words   |  20 PagesLimited Jagatjit Industries Limited was started in the year 1944 by Mr. L P Jaiswal under the patronage of Maharaj Jagatjit Singh of Kapurthala. The company manufacturers gin, vodka, rum, and whisky. * Address- Jagatjit Industries Limited, 4th Floor Bhandari House 91, Nehru Place New Delhi-110019 * Phone- 91 11 26432641/42 * Website-  http://www.jagatjit.com/ Globus Spirits The company started its journey in the year 1992 and has become one of the leading players of Indian Liquor IndustryRead MoreDOW CHEMICALS6171 Words   |  25 Pagesaverage consumer, its brands were among the most famous in the world. The firm was organized along four business segments. The largest was the Spirits and Wine business, which produced and marketed a portfolio of beverage alcohol such as scotch, vodka, gin, and tequila. Diageo’s brands included Johnnie Walker, Smirnoff, JB, Bailey’s, Gordon’s, Tanqueray, Cuervo, and Malibu. This division was not only the biggest (with revenues of  £5 billion and the leading market share in the U.S. and U.K. markets)Read MoreEssay on How Red Bull Maintain Their Stronghold8091 Words   |  33 Pagesproduct to the consumer, we let the consumer discover the product first† (Keller 2004, p.119). This â€Å"Buzz† marketing proved highly successful, and inexpensive. Red Bull ®Ã¢â‚¬â„¢s controversial ingredients made it a â€Å"cool† fashion icon. Its mixability with vodka, coupled with extreme sports sponsorship, helped the drink tap into the young â€Å"hip† market (Cooney 2007; Gschwandtner 2004). By 1997, Red Bull ® had conquered most of Europe including the UK. It then moved onto the USA, working state by state with aRead MoreProduct Placement10682 Words   |  43 Pagesincluded tie-ins with BMW, Visa, LOrà ©al, Ericsson, Heineken, Avis, and Omega SA. The film brought in more than $300 million dollars.[17] A recent example is HBOs Sex and the City (1998–2004), where the plot revolved around, among other things, Absolut Vodka, a campaign upon which one of the protagonists was working, and a billboard in Times Square, where a bottle prevented an image of the model from being pornographic. Knight Rider (1982–1986), a television series featuring a talking Pontiac Trans AmRead MoreProduct Placement10670 Words   |  43 Pagesincluded tie-ins with BMW, Visa, LOrà ©al, Ericsson, Heineken, Avis, and Omega SA. The film brought in more than $300 million dollars.[17] A recent example is HBOs Sex and the City (1998–2004), where the plot revolved around, among other things, Absolut Vodka, a campaign upon which one of the protagonists was working, and a billboard in Times Square, where a bottle prevented an image of the model from being pornographic. Knight Rider (1982–1986), a television series featuring a talking Pontiac Trans AmRead MoreStrategic Analysis Red Bull4694 Words   |  19 Pagescrowd, such as a train, metro or bus station - Wherever it is sold, Red Bull always has a prime spot, and is always in it’s own Area. It’s always sold out of a special Red Bull cooler or fridge, or in a special Red Bull section of the store (as shown below). Promotion - Red Bull is promoted in 3 ways that really signify the segmentation of the company. - 1: Sponsoring of Sports Events. Every athlete knows of the Red Bull Air Race, the Red Bull X-Games (freestyleRead MoreMarket Segment Analysis to Target Young Adult Wine Drinkers7369 Words   |  30 Pagesspirits, with 53% stating they drink beer and 47% reporting they drink spirits+ Some said they drink both, and added champagne to the mix ~as previously stated !+ When probed on the types of mixed drinks, the answers ranged from vodka and gin, to Bloody Marys and Apple Vodka with Sprite+ 4.3 Is Wine Hip or Cool? An interesting question on the survey, provided in consultation with Millennials when designing the survey, was whether or not wine was considered to be hip or cool+ If respondents answered

Raising the Minimum Wage Essay - 1997 Words

Investing in employees is the single most important investment that a company can make. A lot of Americans are now in deep poverty, or have a huge amount of debt to catch up too. With the thought of that, in the United States today, millions of Americans are living on the federal minimum wage of $7.25. For this case, it is necessary that there is a need for an increase in the federal minimum wage because it would be much more beneficial to both the economy of the United States and to individual workers because more Americans need spending power, higher minimum wage will help close the wide gap between the wealthy and the poor, and the working poor need to protect themselves in case something goes wrong. Most Americans throughout the†¦show more content†¦Also depending on where you live and how fast you grow, you will need to buy a variation of clothes for the winter and summer. With a family of four, it is almost incapable of happening. An average article of clothing cost an ywhere between $15-30 for one piece. That is more than 2 hours of work. Imagine that, plus only getting an average of $290 a week. That will not last very long, which is very irritating to some people because they don’t want to let their family down, but raising minimum wage will help that tremendously. Another example that could take place is in an emergency like needing to stay late for work, and needing someone to babysit your kids. Many people cannot afford to do that with such little pay and have no choice but to leave work on time. With that happening and many not staying, that could cause them to lose their job, resulting in more poverty. To continue, minimum wage was created to stimulate the economy in 1938 (Sonn, Temple 1). Once minimum wage became a policy in the United States, it was successful in stimulating the economy when it was created because the federal minimum (if adjusted for inflation) was higher than today. Over the past 40 years, the power of minimum w age has fallen sharply. Minimum wage now, is about â…” percent of its previous power. The annual salary of a full-time American worker employed at $7.25 per hour is $15,080, which is lessShow MoreRelatedRaising The Minimum Wage? Essay1217 Words   |  5 PagesThe minimum wage is one of the most discussed issues around the country. Everyone has a different opinion if raising the minimum wage would help families across the country to have a better lifestyle or if would cause an unbalance in the economy. Democrats and Republicans have a different view on this issue, while Democrats supports raising the minimum wage by $15 an hour, Republicans have stated that they refuse increasing the wage because it would leave different factions of Americans outside ofRead MoreRaising Minimum Wage912 Words   |  4 PagesMinimum wage has long been a topic that has brought on many heated debates. It has been said over and over again that minimum wage should be raised. These people say that rai sing minimum wage only does good for people. However, I, along with many other people, believe this is wrong, and we should instead be making moves to keep minimum wage where it is. Raising minimum wage may provide some positive effects, but those positives only go on to be overwhelmed by the negative effects caused by it. WagesRead MoreRaising The Minimum Wage?1575 Words   |  7 PagesThe issue of raising the minimum wage from $7.25 to $15 an hour is a heavily debated topic. Both sources against or in favor of the minimum wage refer to a â€Å"growing gap† between low-income workers and high-income earners. Sources against the minimum wage believe raising it will increase this gap, whereas those in favor of the minimum wage believe it will decrease this gap. The arguments in favor of the minimum wage rely mostly on ethical beliefs, such as â€Å"pay should reflect hard work,† to advanceRead MoreRaising The Minimum Wage888 Words   |  4 Pages Raising the Minimum Wage The employment effect of the minimum wage is one of the most studied topics in all economics. Today, the debate over raising the minimum wage has been a hot topic after President Obama explained in his 2014 State of the Union address that he intends to raise the minimum wage from $7.25 to $10.10 per hour, an increase of over 40 percent. While the President and his supporters claim that this increase would greatly benefit the economy and result in growing the businessesRead MoreRaising The Minimum Wage?1122 Words   |  5 Pagesâ€Å"Raise the wage!† reads many protestors’ signs across America. Many people believe this to be the answer to the financial inequality that plagues our country. The federal minimum wage was established to keep workers from settling on a poor living standard (Leonard A.11). Since this was passed, multiple debates and issues have risen. One begins to ask the question, is this truly the best way to resolve the unequal distribution of wealth? Aft er research, it has been found that there are many drawbacksRead MoreRaising The Minimum Wage1979 Words   |  8 PagesResearch Raising the minimum wage can result in job losses due to lower profits for businesses. It can also potentially decrease employee hours by changing them from full time to part time. Additionally, it may reduce the full time benefits that they receive. If this were to happen, then the employees affected will actually be earning less than they did before the increase. For example, from the Article Maximum Divide on Minimum Wage (Mejeur, 2014), they state, â€Å"Labor costs are the largest shareRead MoreRaising The Minimum Wage?870 Words   |  4 PagesThe topic of raising the minimum wage has many different viewpoints. It is thought to be affected negatively and positively. Some believe it increases unemployment and poverty. Others believe it creates jobs, helps the economy and low-income families by giving them more money to give back to the economy. Doug Hall, director of the Economic Analysis and Research Network and David Cooper, Economic Analyst at the Economic Policy Institute, expressed how the increase in minimum wage affects certainRead MoreRaising The Minimum Wage1037 Words   |  5 PagesRaising the minimum wage from $7.25 to $10.10 is not a good idea. The unintended consequences that would come about as a result is reason enough to shy away from such a proposal. Those who support an increase contend that it will alleviate poverty. Suppose these advocates are right and a spike in the minimum wage does reduce poverty for some fortunate workers. This positive development will be offset because an increase in the minimum wage will further price out inexperienced workers from the jobRead MoreRaising The Minimum Wage?2447 Words   |  10 PagesThe minimum wage is defined as the lowest compensation, by law, which an employer may pay his or her employees. In the United States, this monetary value is set by a collection of la ws on the federal, state, and local levels. While state and local governments may choose to observe a higher minimum wage than the national minimum wage, the federal government ultimately controls the income of the nation’s lowest-earning employees. At the federal level, the minimum wage was last raised in 2009, fromRead MoreRaising The Minimum Wage1864 Words   |  8 Pagespersevere, and really believe in yourself, good things will come. Drastically raising the minimum wage goes against all of those principles, rewarding lethargic actions and poor life choices. Raising the minimum wage to $15 will do more harm than good for middle class americans by decreasing the value of the money in their pockets, driving out big companies, and generally increasing unemployment. Increasing the minimum wage causes middle class Americans have less money in their pockets to spend. Representatives

Communication Cycle Health and Social Care Free Essays

P2 Theories of communication -The communication cycle Effective communication involves a two-way process in which each person tries to understand the viewpoint of the other person. † According to Argyle, skilled interpersonal interaction (social skills) involves a cycle in which you have to translate or ‘decode’ what other people are communicating and constantly adapt your own. Communication is a cycle because when two people communicate they need to check that their ideas have been understood†. We will write a custom essay sample on Communication Cycle Health and Social Care or any similar topic only for you Order Now An example of good communication involves the process of checking understanding, using reflective or active listening. Argyle’s stages of the communication cycle were an idea occurs, message coded, message sent, message received, message decoded, message understood. Verbal and non-verbal communication is not always straightforward. The communication cycle involves a kind of code that has to be translated. There are 5 stages in the â€Å"communication cycle† which are: 1. Idea occurs: this is the stage when an individual thinks what he is going to say and who to. 2. Message coded: this is the way that an individual puts his thoughts together with the way he is going to communicate, putting the thoughts into language or into some other code such as sign language. 3. Message sent: this is stage is when an individual speaks or sign what they are going to say, in few words is the way the message is sent. 4. Message received: this is where the person you are speaking to has listened to what you said and they have to sense the message by hearing or watching. 5. Message decoded: The receiver has to understand the message that the sender has just sent. This could be misunderstood easily by interpreting words differently or they might make assumptions about your body language as well as words. 6. Message understood: at this stage the message should be understood but it does not always happen at the first time, and if so the cycle needs to start all over again. Without just any one of these stages the cycle would not work. An example of a difficult situation is when your service user tells you they are in pain, but can’t describe the pain they are in. This is difficult because you need to understand what the pain is and what the source of the pain is so that you can resolve the pain and provide a diagnosis, so if they can’t describe the pain you are unable to do so. You can be asking simple questions which may help you understand what sort of pain they are suffering, also by feeling where they claim the problem is and you can see from their reaction if it is painful, but not inflicting too much pain upon them. Using the communication cycle effectively will help. M1 How communication cycle may be used to communicate sensitive issues. Ideas occur: the nurse will start thinking on how communicate to the wife and that she is going to be the one to tell her. She will ask herself what could be the best way to communicate and when and where she needs to communicate about the husband’s condition. This promotes effective communication. * Message coded: the nurse has thought about the ideas and has organized her thoughts; she knows exactly what she is going to say. She has to think about the voice tonality she should use in order to prevent the wife thinking the nurse is not bothered about the loss. Body language plays an important role and could show that the nurse cares about the situation. The nurse will start thinking about the language she is going to use and ask herself what the wife already knows about it e. g. the husband is ill. The nurse will take the wife through to a private room where it’s only them two; by doing this the wife should know that the nurse is going to tell her something terrible, the seating would be a barrier if the seats are too far away from each other; the nurse should sit close to the wife. * Message sent: the nurse has now told the wife about her husband. She has used the communication cycle to encode the information correctly and therefore, said something like â€Å"I’m afraid that your husband passed away last night in his sleep, we did everything we could to save him, we’re sorry,† rather than something like â€Å"Your husband died last night,†. The first of which is a correct way of putting it, and the second way is a much more insensitive way of saying it. * Message received: now the wife has to sense the message the nurse has just sent her by hearing the words or looking at the body language. Message decoded: the wife now needs to decode the message or to interpret it. She has to observe the body language and the way the message is expressed by the nurse. * Message understood: at this stage the patient should have understood the message by the nurse should but this does not always happen at the first time and this can be identified from the wife’s reaction and behavior. If this does not happen the cycle needs to start all over again. P2 theories of communication/ M1 how communication cycle may be used to communicate sensitive issues. Tuckman’s cycle In 1965, Bruce Tuckman, an educational psychologist, suggested that most groups go through four stages in group interactionas and described them as Forming, Storming, Norming and Performing. He did this after he had observed many small groups in various environments and concluded that all groups went through certain â€Å"stages† before they became optimally effective. Name of stage | Description of stage and scenario| Forming| The first stage is forming; this is an important stage because the forming of the team takes place. This stage is also called â€Å"ice-breaking† because it is a stage where all the team members get to know each other and become friendly, they are unsure about who everybody is and what their roles are. The individual’s behavior is driven by a desire to be accepted by the others, and avoid controversy or conflict. The psychologist, doctor and surgeon should meet and discuss about the situation, sharing informations concerns and questions. | Storming| The second stage is storming; at this stage the individual start to show their real feelings and their personalities too. This is because they start to relax and be comfortable around others in their group. Also others in the group may start to have conflict were they have different opinions about ideas, and they don’t agree on others, relationships between members will be made or broken and some may never recover. In extreme cases the team can become stuck in the Storming phaseThe professionals starts questioning themselves what their role and duties in the group are or what they are responsible for. Each professional hould say what their solution is and how long it will take, followed by the risk that will come with it. This is a stage where patience is fundamental as there will be disagreements and they will avoid listening to each other; this is the reason why it will take time. | Norming| As the team moves out from the storming phase they enter the third stage which is norming; this is when the group starts working as a team after having had their arguments and they start to trust themselves as they accept the vital contribution of each member of the team. The team members know each other better, they may be socializing together, and they are able to ask each other for help. At this stage they all should bring the ideas together and reach a conclusion on what they are going to do. They start working as a team and must agree with the decisions made, and if they do not agree they should at least follow the team to avoid the time being wasted. They need to take in consideration how dangerous the procedure will be. Performing| This is the last stage. Many groups never reach the performing stage. Everyone knows each other well enough to be able to work together, and trusts each other enough to allow independent activity. There is a high level of accepting others, listening to others, and helping others. Performance is delivered through people working effectively together. The team has come to a conclusion and their plan will be applied soon. A timeline needs to be made | How to cite Communication Cycle Health and Social Care, Essay examples

Leadership In Business Values and Provision of Wisdom

Questions: 1. Why is it important that leaders understand cultural diversity in modern day organisations? 2. How can leaders influence and support cultural diversity in the workplace? Answers: Introduction Every corner of the world is inhabited by humanity and different groups of people develop distinctive cultures as they live and work together. The various cultures create rich diversities that are important in expanding choices, values, provision of wisdom and nurturing a variety of skills and abilities (Parvis, 2013). Australia is no different when it comes to diversity on the basis of culture and linguistics. Over the past years, diversity in Australia has been broadened by the arrival of people from more than one hundred cultures across the globe. The people in Australia speak several other languages other than English which is the dominant language and the maintenance of these languages is a significant issue in regard to communication (Ross, 2008). Aspects of globalization have increased in recent times and the use of different languages and cultures are important in strengthening international relations, improving linguistic skills and fostering cultural exchange. Linguistic and cultural diversity in Australia strengthens its international position and increases its competitiveness in international trade. 1. Schein (2010) explains that diversity is an important aspect of sustainable development for people, communities and economies. In this regard, building an efficient global approach to sustainability and development brings the need to address issues that relate to protection and maintenance of cultural diversity of the world today and in the future. The basic standards that characterize differences in social interactions such as language skills, creative solutions to problems, negotiation styles and public display of body language make the world rich in cultural diversity and thus an interesting place to live. The differences exist in businesses, markets, and places of work thereby bringing the need for a focus on inclusion as new leadership ability. Diversity in modern day organizations is effectively integrated into all the processes in an organization. For leaders to build accountability within their systems there is need for creation of diverse and inclusive work environment. Also, a diverse customer base can only be served effectively and their expectations met when there is diversity in the workforce. In as much as diversity in the workforce is important in serving customers, effective organizations need to use different aspects of diversity in increasing the cultural competence of their workforce. Therefore, diversity and inclusion in the modern day brings the need to create an environment whereby in as much as people feel uniquely different, they integrate unconditionally (Erbe, 2015). The need for embracing cultural diversity has been increasing over time; in the modern day successful organizations need to be able to commit resources to managing this form of diversity. It is important for leaders to understand cultural diversity because an organizations success and competitiveness is dependent on it. When leaders actively assess handling of workplace diversity and implementation of diversity plans in an organization, such an organization is bound to benefit from increased adaptability (Griffin, 2007). This is in the form of the pool of talents and experiences from employees that makes it possible for organizations to adapt to fluctuations and changes in markets and customer demands. Besides, when leaders in a modern day organization employ people from diverse cultures, the workforce supplies a variety of solutions to problems through their diversity in languages, skills and experiences and this gives a company a global outlook which means a broad range of services. A culturally diverse workforce communicates various viewpoints that provide a larger pool of ideas and this is important for organizations to meet the needs of their customers as well as business strategy needs. It is important for leaders to understand cultural diversity because it is a source of inspiration for employees to carry out their responsibilities diligently and this leads to the possibility of executing all strategies in different departments. Efficiency in execution of strategies leads to increased productivity, high profits and favorable returns on investment (Stahl et al, 2010). 2. Most leaders who are aware of the significance of cultural diversity create a favorable environment at the workplace that helps the members of the workforce to honor their differences and sensibilities. This enhances interaction among team members and reduces any chance of breach of good morals and improves levels of understanding. Leaders who are in the forefront in building cultural awareness inculcate elements that foster productive interactions and understanding (Erbe, 2014). Ineffective communication and low morale are some of the communication barriers that leaders who recognize the importance of cultural diversity need to break so as to realize all the benefits of team work (Griffin, 2007). Good leaders need to come up with mechanisms that bring about flexibility in accepting changes in social and cultural set at the workplaces. Also, ability to formulate and successfully implement policies that relate to cultural diversity at the workplace encourages progress and creates a culture of diversity that is entrenched into all departments and functions of the organization. Closed environments at the work places have a negative effect on the involvement of employees because of the fear that revealing hidden modes of diversity could lead to reprisals. Operating in such an environment leads to low staff morale, difficulties in retention of staff, increased levels of absconding duty and reduced productivity (Bono Der, 2011). Such challenges occur because of lack of commitment on the part of organizational leaders to set the tone for increased levels of inclusiveness and diversity. Leaders can support cultural diversity by optimizing discussions of different issues that relate to discrimination and inclusion through open and effective channels of communication. Encouraging educational approaches in trainings within the organization is important in negating many fears that employees might be having in regard to diversity. Leaders can support diversity by creating a working environment that encourages standards for proper conduct and sees mistakes as means of learning (Buttner, Harris Lowe 2006). Also, leaders support and influence cultural diversity by creating forums that encourage employees to learn about the differences that exist among them. Such forums achieve the intended objective when they are held outside the professional space. The activities done by employees together outside the work environment makes them feel more comfortable thereby making them flexible, creative and able to look at their responsibilities in a new way (Hurley, 2011). Ensuring that all employees have the chance to participate in the decision-making process and in making a plan for social events for team members enhances inclusion and promotes diversity. Leaders can also organize events where employees have collective meals through which team players can learn about their colleagues cultures by sharing a meal. Hurley (2011) expplains that modern day organizations assess and evaluate their diversity processes and integrate it in their management systems. Leaders can initiate a customized survey to find the levels of satisfaction of the employees as a way of efficiently monitoring acceptance of different aspects of diversity. Through this, the obstacles are identified and necessary policies are either added or eliminated in order to support diversity. Development of a cultural diversity plan at the workplace brings the need for provision of a comprehensive report that forms the beginning of the diversity plan. The plan needs to be comprehensive in its scope, attainable and measurable and this gives a leader the first step in identifying the changes that need to be made so that the results of improvements in cultural diversity are achieved within timelines set out in the plan. Implementation of diversity plans and policies into all aspects of an organizations purpose and processes is only possible when such policies are incorporated by managers and leaders (Christopher Deresky, 2011). This is because attitude and decisions on diversity originate from the top members of management and filters downwards to other members of staff. Also, leaders need to create an environment that is conducive to the achievement of the targets set in the plan. Loritts (2014) asserts that leaders are able to wade off resistance to change by involving all members of staff in formulation and implementation of cultural diversity initiatives and encouraging all the employees to freely express their opinions and promote a sense of equality among all employees. Leaders promote cultural diversity by promoting diversity even among them as leaders as this helps in realizing benefits of diversity and providing visibility in the place of work. Training is an important aspect that helps in shaping different policies; therefore, leaders can use diversity training as a useful tool to inculcate aspects of cultural diversity within the systems and processes of an organization. The economy is increasingly becoming global and with this there is need for the workforce to be diverse. Training brings into existence leaders who have the ability to manage different aspects of diversity effectively ensure that their organizations are successful and have a competitive advantage over others (Schein, 2010). Leaders support cultural diversity by communicating to their team players the importance of diversity. Conclusion Understanding the importance of cultural diversity in modern day organizations brings the need to break the barriers that hinder its significance. The significance can be felt when it is treated as a primary aspect in operations and systems of any modern day organization. Due to the great significance that comes along with the implementation of aspects of cultural diversity, leaders are tasked with the responsibilities of successfully advancing issues that relate to it. Their involvement in formulation and implementation of policies and training programs that enhance existence of an environment that promotes open communication and inclusion is important in increasing productivity thereby giving a company a competitive advantage over others. References Christopher, H. D. (2011). International Management: Managing Cultural Diversity. Sydney: Pearson Higher Education AU. Der, S. d. (2011). Managing Cultural Diversity. Munchen: Meyer Meyer Verlag. Holly Buttner, K. B.-H. (2006). The Influence of Organizational Diversity Orientation and Leader Attitude on Diversity Activities . Journal of Managerial issues, 356-371. Erbe, N. D. (2014). Approaches to Managing Organizational Diversity and Innovation. Hershey: IGI Global. Erbe, N. D. (2015). Cross-Cultural Collaboration and Leadership in Modern Organizations. Hershey: IGI Global. Griffin, R. (2007). Fundamentals of Management. Boston: Cengage Learning. Gnter K Stahl, M. L. (2010). Unraveling the effects of cultural diversity in teams: A meta-analysis of research on multicultural work groups. Journal of International Business Studies, 690-709. Hurley, R. F. (2011). The Decision to Trust: How Leaders Create High-Trust Organizations. New Jersey: John Wiley Sons. Loritts, B. (2014). Right Color, Wrong Culture: The Type of Leader Your Organization Needs to Become Multiethnic. Illinois: Moody Publishers. Parvis, L. (2013). Understanding Cultural Diversity in Today's Complex World. Raleigh: Lulu.com. Ross, G. (2008). Australia: A Land of Diversity. Doncaster: Geoff Ross Photography. Schein, E. H. (2010). Organizational Culture and Leadership. New Jersey: John Wiley Sons.